What a Scalable Content Ecosystem Looks Like in Action
HubSpot’s approach to video marketing has been a game-changer for their brand visibility. With over 100 million views on their YouTube channel, they’ve not only expanded their audience but also cemented themselves as thought leaders in the digital marketing space. Their consistent, high-quality content has become a key part of their overall strategy, helping them stand out across an increasingly crowded online landscape.
But it’s not just about views. HubSpot has seen a 20% increase in lead generation and a 30% boost in sales-qualified leads, all thanks to smarter storytelling and sharper video content. By creating educational and engaging videos, they’ve been able to attract, nurture, and convert potential clients more effectively than with traditional formats.
What’s more, their team has maximised reach by repurposing YouTube videos across other platforms — including LinkedIn and blogs — resulting in a 25% lift in site traffic. Combined with a growing subscriber base of over 500,000, HubSpot’s success shows how building a loyal community through consistent content can drive long-term growth, brand loyalty, and serious ROI.
Building your content ecosystem
Creating video isn’t just about one-off projects. It’s about building a content ecosystem that supports your brand’s long-term strategy and keeps your audience engaged. Here’s how we do it:
1. Comprehensive Planning
We start by understanding your objectives and the types of content that will resonate with your audience. This includes everything from long-form YouTube videos to bite-sized clips for social media platforms like Instagram and LinkedIn.
2. Versatile Content Creation
We produce a range of video types, from long-form narratives to short, impactful clips. The beauty of this approach? We can repurpose longer content into shorter segments, perfect for spreading across different platforms and keeping your brand top-of-mind.
3. Consistent Delivery
A consistent flow of high-quality content keeps your audience engaged and your brand relevant. We help you build and maintain that rhythm, ensuring that your content ecosystem stays fresh and impactful over the long term.
4. Optimisation for Every Platform
We don’t just create videos and leave it at that. We optimise each piece of content for the right platforms, whether that means reformatting long-form videos for YouTube, creating short-form snippets for Instagram, or even turning video highlights into engaging blog posts.
5. Long-Term Strategy
Video should be a cornerstone of your long-term marketing strategy, not just a one-off effort. By building a comprehensive content ecosystem, you ensure that your brand’s story and messaging evolve with your company and continue to engage your audience over time.
Trusted by Norfolk Businesses
With over five years of Norwich-based video production experience, Rolling Wave Media has helped local businessesand clients across Norfolk and the UK create high-quality, engaging content. We’ve partnered with brands like Bullards Gin, Pedal Revolution, Who’s The Ref, and Physique Fit. Refining our filming, editing, and full production process along the way.
Our reputation is built on delivering bold, creative videos that actually make an impact. Ready to take your content to the next level with expert Norwich video production?
What is Rolling wave media's process for video production
Our Production Process
Here’s how we take your idea and turn it into a finished piece of video content that actually works.
1. Planning
We kick things off by setting clear objectives, identifying your target audience, and locking in the key messages your video needs to deliver. This gives us a solid creative direction before anything is filmed.
2. Pre-Production
This is where we get into the details. We’ll develop a script if needed, plan out shot lists, scout locations, and coordinate all the logistics to make sure the shoot runs smoothly.
3. Production
Time to roll. During the filming stage, we capture all the footage needed for the edit — from interviews and product shots to B-roll and voiceovers.
4. Editing
In the editing suite, everything comes together. We cut and shape the story, layer in music, add graphics and visual effects, and refine the pacing to match your goals and audience.
5. Post-Production
Final touches happen here — from colour grading and sound mixing to format prep for your chosen distributionplatforms. Once it's finished, your video is polished, ready, and built to perform.
No two videos should feel the same — because no two companies are. That’s why we approach every project with fresh eyes and a clear goal: to create content that feels custom-built for you.
We work with clients across Norwich and beyond to produce videos that reflect your brand, tell your story, and connect with your audience. From product promos and explainers to training videos and digital campaigns, our video production services are designed to flex around your needs and the platforms you’re aiming for.
From the first idea to the final cut, we keep things collaborative, focused, and genuinely creative — helping you turn your goals into video that delivers results and actually gets watched.
Who's The Ref - Employee Testimonials
Pedal Revolution - Store Promo
Bullards x Temple Brown - Spirited Connections Event Recap
Crew Fitness - Promo
Recent Work
'He's very professional, friendly and knows what he's doing.'
I've used Rolling Wave for a couple of gym shoots now and both times have been fantastic. I've been extremely happy with the results and definitely noticed a spike in views from the videos they produced for me compared to the other content on my page. They're very professional, friendly and knows what he's doing. I would definitely recommend him to anyone looking for fitness videos
Lawrence Atkins | Personal Trainer | Physique Fit